In it’s third year of business and disrupting the activewear marketplace, people are asking, “is ZYIA Active a MLM or pyramid scheme?!”
I’m here to give you an honest answer.
Well- is it?! Is ZYIA a Pyramid Scheme?
ZYIA Active uses a multi-level marketing strategy. That’s far different from a pyramid scheme (which, by definition, has no product- just people) but I know they’re one in the same in many eyes.
As a former MLM skeptic, I’d like to go a bit deeper on this company so you understand the business model.
ZYIA sells premium activewear and is a direct sales company that launched in February, 2017. The CEO, Erin Bradley, has shared in interviews that the direct sales business model is purposeful because it connects reps to their community.
Fun fact: community is one of the 4 pillars at ZYIA.
Sell at Retail
It’s up to you whether or not you want to run your business in a multi-level marketing fashion. You may decide you’re happy being a brand rep and choose to simply sell activewear for a commission much higher than standard affiliate programs. Great!
Many women do this, which contributes to 80% retail sales overall at ZYIA Active.
This metric is important to consider if you are wary of a closed model of business. It means the majority of sales are being made in a retail fashion to the public- not to reps being their own customers.
ZYIA Active has no quotas, autoship or inventory requirements. Will it help you to wear the clothing and make firsthand recommendations? Yes. Is it fun to get high quality activewear you can write off on your taxes? Also, yes.
Build a Team, MLM style
If you choose to grow your business and increase revenue by adding team members, you will receive rank advancements and more commission. This is completely up to you and a decision you can make after joining and getting some experience with the company.
From an income perspective, this is the best “long game” strategy. If you have a talent for developing and coaching people, the leadership systems in place at ZYIA Active will help you exercise those gifts.
Personal commissions increase with rank advances. As you grow in rank, your profit margins for your personal sales improve and you’ll make a portion of revenue from your downline as a people manager.
Choose your Strategy
In both approaches, commission is made from every sale that goes through your rep website. The more you sell, the more you make. If you have an additional people manager responsibility to your team, you’ll have a second stream of revenue in your ZYIA Active business.
Either way works – whatever generates the most traffic to your site resulting in sales.
So, is ZYIA Active a MLM or pyramid scheme? MLM? Yes. Pyramid scheme- no.
This job is not for everyone- it’s just not. If it is for you, though? Changing leggings could change your life.
Explore ZYIA Active
Here are some articles you may enjoy if you want to dig into this brand a bit more before reaching out:
You can also check out my podcast for service minded direct sales reps. The very first episode was about ZYIA!
If you’re leaning toward the business opportunity to be a brand rep, check these out: